PRIA PD: How to Crack a Strategy - Sydney

Being able to develop a compelling, actionable strategy is an important step in every PR person's career. Susan Redden Makatoa, PRIA Fellow, Golden Target Awards winner and Managing Director of Capable Comms, will lead this half-day session. The workshop will combine theory in memorable, easy-to-grasp terms with practical exercises to put this knowledge into action. Every participant will come away with a robust, step-by-step process that is flexible enough to use for consumer, corporate, public affairs, and specialty strategies.

Participants will take away:

  • An understanding of the difference between strategy and tactics
  • Step-by-step process to creating a compelling communication strategy
  • A template that will work for verbal, PowerPoint and written strategies
  • Knowledge of the key elements decision makers are looking for


Susan Redden Makatoa FPRIA

Susan is one of Australia’s leading corporate communication practitioners and is passionate about developing the skills and reputation of our industry. She is Managing Director of Capable Comms, which works with in-house and agency teams to build their capability. Susan is also Division Director, Corporate at Temple Executive Search, where she focuses on finding outstanding senior candidates for Temple's corporate clients. She is a PRIA Fellow, winner of eight Golden Targets and winner of the PRIA President's Award for Major Industry Contribution in 2016. Susan is a former Group Managing Director at Ogilvy PR, partner at SenateSHJ and held senior roles at ASIC and the NSW Business Chamber.


This PRIA Professional Development session provides four hours towards Members’ annual Continued Professional Development (CPD) requirements. It is suitable for In-house and agency team members and practitioners at the Emerging Practitioners stage, at Australian Qualifications Framework Level 8 and below. See the Professional Framework.


Theories of communication knowledge; Client knowledge; Client engagement; Creativity; Communication strategy; Business development; Problem solving; Initiative and enterprise;


Date: Friday 23 June 2017

Venue: Pullman Quay Grand, 61 Macquarie St, Sydney NSW 2000

Time: 8.45am for 9.00am start. The event will conclude with lunch at 1.00pm

Cost: Members $349 | non-members $449

CPD Points: 4

Limited places available: Please book as soon as possible as there are limited places available

Terms & Conditions

Please read the PRIA Cancellation and Refund Policies and PRIA general event terms and conditions before registering.

PRIA event tickets can only be purchased online via credit card payment in advance. Members are required to log into PRIA website to obtain the appropriate discount and to ensure continuing professional development points are tracked.

If you wish to purchase group (more than five) event tickets and require direct deposit details please call (02) 9331 3346 or email Note that cash or credit card payment at an event is no longer available.

Registrations Open: 24th Mar 17 12:00 AM
Registrations Close: 21st Jun 17 11:59 PM
Price: AU $ 449 (Inc. GST)
Places Available: 21


  • Event date has passed
  • Registrations are closed