PRIA VIC: Why communicators sometimes don’t communicate

Estimates indicate that 40% of our audience don’t fit the English literate profile.

That means you are probably not communicating effectively, or at all, with nearly half of your potential audience.

It’s easy to neglect that our target audiences come from everywhere, with widely varying vocabularies and language skills, different cultural presumptions and perceptions, an array of abilities, disabilities, vision and hearing issues, and cognitive issues.

It’s vital for professional communicators to accommodate all of this to be fully effective.

Andrea Cooper, PRIA’s guest speaker, has built a business around understanding this.

She has been a leader in creating techniques and approaches to assess and tailor communications strategies to communicate to the full array of audiences.

This is especially important for Government communicators.

But she believes that all communicators can have their antenna sharpened to better tailor a message to hit the maximum audience with accessible meaning.

How to do this?

Andrea will unpack her skills and experience and step you through some key processes for understanding and meeting the challenge.

This will be a key opportunity for you to take your craft and profession a step higher and spread the word a lot more broadly.

Join us at the this special PRIA Breakfast event!


Andrea Cooper

Andrea Cooper started in mainstream public relations but quickly specialised in multicultural communications and inclusive communications. Her own hearing loss lead her to an awareness of the need for our inclusive professional communications. She is now an Australian leader in inclusive communications.






CPD Points

21 February 2018

7.00am - 9.00am

Edelman office, Level 5, 287 Collins St Melbourne 3000

Members $35 | Non-Members $50


Terms & Conditions

Please read the PRIA Cancellation and Refund Policies and PRIA general event terms and conditions before registering.

PRIA event tickets can only be purchased online via credit card payment in advance. Members are required to log into PRIA website to obtain the appropriate discount and to ensure continuing professional development points are tracked.

If you wish to purchase group (more than five) event tickets and require direct deposit details please call (02) 9331 3346 or email Note that cash or credit card payment at an event is no longer available.

Event Location: Edelman PR, Level 5/287 Collins Street Melbourne
Registrations Open: 11th Dec 17 12:00 PM
Registrations Close: 23rd Feb 18 5:00 PM
Price: AU $ 50 (Inc. GST)


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