PRIA WA: Emerging Leaders Forum 2018

• Are you a communication professional looking for extra expertise and advice to help you move towards the next stage of your career?

• Are you a young practitioner wanting to connect and learn from some industry pros?

• Are you an employer looking to give your young consultants the edge? Send them along to the ELF!

Come along to PRIA WA’s annual Emerging Leaders Forum to gain the insights you need for the next stage of your public relations career.

Join David Hynes, Manager, Corporate Communications at the Public Transport Authority of WA, Rebecca Munro, Senior Media Advisor at CGM Communications, John Le Cras, Director at JLCA and Associate Professor Julia Richardson, Discipline Lead Human Resource Management at Curtin Business School.

Get up close and personal with PR legends, industry experts and journalists and gain an understanding of what skills you need to stand out in PR today.

Don't miss this opportunity to gain fantastic insights from our speakers and wrap up the day networking with industry pros over a well-earned drink!


Session 1: How to have an intelligent career

Associate Professor Julia Richardson

Deputy Head of School, School of Management, Faculty of Business and Law, Curtin University

Julia Richardson is Associate Professor of Human Resources Management and Deputy Head of School in the School of Management, Faculty of Business and Law at Curtin University.

She has pursued a global career in the private and public sectors across Asia, New Zealand and North America. Her current research focuses on career sustainability and the future of work in the 21st Century.

Julia has published several books including New Ways of Organizing Work, and the Independent Expatriate in addition to her recent book ‘An Intelligent Career: Taking Ownership of your Work and Your Life’. Her forthcoming book ‘Work and Working Relationships in a Changing World’ will be published in May/June 2018.

Session 2: Making the Transition from Journo to PR

Rebecca Munro

Senior Media Adviser, CGM Communications

Rebecca Munro understands how today’s fast-paced newsrooms work and what Perth’s mainstream media is looking for.

For the past decade, Rebecca has built a reputation as a dynamic storyteller and news breaker. As a television reporter for most of her career, Rebecca has covered some of Perth’s most high-profile news stories, shaping complex information into material an audience can relate to.

In 2013 she won Australia’s Best TV Story at the Yorella Media Awards for a heart-wrenching piece on a wheelchair-bound woman, who used duct-tape to pursue her dream of surfing. She was also recognised for breaking the Claremont Serial Killer arrest in 2016.

Peter Klinger

Media & Investor Relations, Cannings Purple

Peter has more than 20 years' experience working for daily newspapers including The Times (London) and the Australian Financial Review. More recently, he was a senior journalist and the long-serving business editor of The West Australian and

Peter has extensive media experience across all industry sectors and well-developed media relationships across Australia. A highly skilled communicator and communications strategist, Peter has a proven track record of writing high-quality reports, thought leadership pieces, mission/values statements and media/ASX statements. Peter joined Cannings Purple in June 2017.

Session 3: Award Winning Campaigns – What it takes to win!

John Le Cras

Director, John Le Cras + Associates (JLCA)

John Le Cras has had 36 years’ experience as a journalist, news editor and senior Marketing and Public Relations Executive.

John started his career as a newspaper reporter before moving into television, ultimately becoming the Director of News and Current Affairs at Channel 7 Perth.

For the past 18 years, John has been working as a senior public relations practitioner, with roles at HBF and Murdoch University, before starting his own award-winning consultancy in 2011.

In 2011, John was awarded a WA and national Golden Target Award for his creation of the HBF Run for a reason event and in 2017, JLCA was awarded the PRIA WA Golden Target Awards in four categories for their ‘Jurien Bay Time’ and ‘Synergy Schools Solar Challenge’ campaigns. JLCA went on to be highly commended at the national awards in November.

Carla Shearman

Chief Collaborator, The PR Collaborative

Carla is an award-winning PR strategist who believes in the power of partnerships and creative thinking. A highly-skilled and experienced communications professional, she has forged a reputation for original thinking and results.

Carla’s understanding of the political, social and economic landscapes combined with a flair for writing and analytical planning makes her a dynamic and astute advisor to business, government and the non-profit sector.

Adept at both corporate affairs and consumer marketing, Carla can rapidly absorb information, identify challenges and interpret audiences and their communication needs to produce effective strategies and tactics.

The PR Collaborative was born from a desire to offer big agency experience and connections in a flexible, cost-effective model that is as fluid as each client’s evolving communication needs.

Delivering on the promise of exciting and effective collaborations that achieve outstanding outcomes and PR benchmarks is Carla’s uncompromising agency vision.

David Hynes

Manager Corporate Communications, Public Transport Authority

David Hynes has contributed significantly to the Public Transport Authority’s communications expertise and activities, specially in media relations.

He has previously worked as a media adviser to a senior Cabinet Minister; contributed to national and international publications as a freelance journalist; and run his own public relations consultancy.

This followed a 20-year career at WA Newspapers, culminating in a three-year stint as Business and Finance Editor of The West Australian.


Date: Thursday 12 April, 2018
Time: 3:00pm - 7:00pm
Location: Curtin St Georges Terrace, 139 St Georges Terrace, Perth

Price: Members $99.00 | Non-members: $150.00

Registrations Open: 12th Mar 18 9:00 AM
Registrations Close: 11th Apr 18 6:00 PM
Price: AU $ 150
Places Available: 17


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