QLD Event | The Holy Grail of PRs | What journos want... and don't want

Do you wish you had a magic wand and every time you pitched a story to a journalist, they would be in raptures, wanting to run it immediately? Very few public relations professionals have perfected the art of pitching. Time poor journalists no longer have time to read long emails and media releases. Enter Libby-Jane Charleston. She’s currently a writer for 9Honey and news.com.au and spent the past few years as Associate Editor of Huffington Post Australia where she received up to 700 emails a day from PR reps pitching story ideas. Around 98% of these pitches are rejected. LJ is passionate about giving pointers to those in the PR industry about the best ways to pitch to get a journalists’ attention and see that very pitch then turned into a published article or aired on television or radio.

Back in Queensland after a sell-out PRIA event earlier this year, Libby-Jane is an award-wining Australian writer and journalist. She shares her experience from the trenches as she analyses what makes a great pitch and reviews the real stories that eventuated from those pitches….as well as examples of what not to do. For example, LJ is not a sports reporter yet receives hundreds of sports related PR pitches each week. Ditto with beauty products!
LJ presented to PRIA Queensland members earlier this year and following such positive feedback, she is returning to Queensland – but this time to the sunny Gold Coast. She will give what is guaranteed to be an informative, constructive and extremely entertaining presentation.

A select group of PRs will also have the opportunity to workshop their pitch one on one with LJ.


Libby-Jane Charleston is an award-wining Australian writer and journalist who began her career as one of the nation’s youngest-ever newspaper columnists. She has appeared on-camera for every television network in Australia; as a finance news anchor, current affairs reporter and general news reporter at Channels Ten, Nine, Seven, SBS & ABC.

She has worked as a presenter for Bloomberg finance TV, Ten news, Small Business Show, Today Show (fill-in finance news presenter) SBS news (reporter World News) ABC TV, Today Tonight and a finance journalist for Lateline and ABC TV.

She was a household name in Hong Kong where she was a TV news anchor, a Beijing correspondent and a senior journalist with the South China Morning Post. She has also hosted her own radio show, and co-presented a Hong Kong TV current affairs program.

LJ is also a published author of four books including true crime ‘Fatal Females’ and she has contributed to several magazines including New Idea, Medical Observer, Essential Baby, Woman’s Day and Sunday Life.


Date: Thursday, 20 September 2018
Time: 11:00 - Registration
11:30 - Network and light refreshments
12:00 - Presentation
13:15 - Workshop
15:00 - Event ends
Venue: Gold Coast Aquatic Centre Function Room
Marine Parade
Southport QLD 4215
Cost: Light refreshments and presentation ONLY
PRIA Member - $69.00
Non-member - $79.00
Light refreshments, presentation and workshop
PRIA Member - $125.00
Non-member - $135.00

Thank you to our venue sponsor

Event Location: Gold Coast Aquatic Centre Function Room, Marine Parade, Southport
Registrations Open: 16th Aug 18 12:00 AM
Registrations Close: 19th Sep 18 2:30 PM
Price: AU $ 79 (Inc. GST)


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